Quick Start Class - Direct Mail Marketing

  • 08/22/2017
  • 7:00 PM - 9:00 PM
  • 103 Century 21 Drive, Suite 202 Classroom

Registration


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Topic:            Direct Mail Marketing

Instructor:   Christy King

6:30 p.m.     Networking

7:00 p.m.     Class Begins

Objectives:

       Definition of direct mail marketing
      
Present at least two ways that attendees can acquire leads for mailings
      
Mail merge (youtube)
      
Pros and cons of using a postcard vs. a letter
      
Discuss the type of content that’s appropriate for direct mail marketing, and give some examples
      
Outsource services (e.g. yellow letter, Click2Mail)
      
How to measure response rates from direct mail marketing, and how can to gauge success
      
Pros and cons of using an answering service vs. taking calls personally
      
How to calculate cost of a campaign
      
Importance of tracking the results of your campaign, and examples
      
Importance of CRM, keeping track of your leads, and current available systems

Visitors are allowed Free Admission to 2 meetings (2 Main Monthly Meetings OR 2 Quick Start Meetings OR 1 Main Meeting and 1 Quick Start Meeting).  Additional Quick Start and Main Monthly Meetings are $25 per person for visitors.

Members: Free Admission

Pre-registration is not required.


Jacksonville Real Estate Investors' Association

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